THE MOST RELEVANT BRAND IN REAL ESTATE
Better Homes and Gardens® Real Estate is a brand that represents more than a traditional real estate transaction. For us, it goes beyond buying and selling a home and extends into how our customers live in their homes and communities. Our unique brand positioning allows us to be part of the conversations consumers are having about what matters most to them: home, family and community. Consequently, our brand remains relevant 365 days a year, not just when consumers are thinking about buying or selling a home.
The growing Better Homes and Gardens Real Estate network includes more than 12,000 independent sales associates and approximately 360 offices serving home buyers and sellers across the U.S., Canada, Jamaica and the Bahamas. The brand announced its expansion into Australia and New Zealand in April 2018.
A client of Better Homes and Gardens Real Estate in Washington is a client through all of our offices world-wide via our proprietary global marketing and distribution initiatives. This close-knit network promotes relationships and referrals through face-to-face network functions, a robust digital marketing platform, and special events worldwide.
Better Homes and Gardens Real Estate’s global media plan is designed to deliver more than 1 billion media impressions, solidifying our brand as the voice of luxury real estate. Our plan includes impactful, exclusive, and first-to-market partnerships with an increased strategic focus on mobile and editorial content with some of the most preeminent media around the globe. Our goal is to present the properties represented by our worldwide network to a broad audience of potential buyers who value and seek the unique.
Our digital cooperative advertising program provides our members with turnkey opportunities to leverage our digital campaigns to enhance their local marketing initiatives and drive awareness within specified markets. These offerings provide high-profile online impressions with our globally recognized media partners.
800+ Publications & Websites
LOCAL MEDIA: EXCLUSIVE MEDIA PARTNERS
Our local media plan is designed to drive awareness for the extraordinary properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration, and social traffic drivers, our brand utilizes hand-selected media powerhouses whose innovation, experience, and international impact allow our network to successfully connect buyers and sellers around the Puget Sound and beyond. We have access to preferred print advertisement publications and placements with the best media outlets throughout the Pacific Northwest. We develop custom media buys dedicated to the goals of our clients and uniquely targeted to the appropriate buyer profile. Better Homes & Gardens magazine alone has over 40 million readers and over 12 million visitors to their website every single month. We have a comprehensive print and online campaign to drive awareness and generate leads.
Our in-house design team offers a diverse range of property ad design formats; from premium custom ads envisioned uniquely for a property to cost-effective cooperative ads leveraging our local platform. A broad range of local media includes Distinctive Life Magazine, Unique Home, Luxury Homes Magazine, Puget Sound Business Journal, 425 Magazine, Sea Magazine, and the Seattle Times, to name a few.